Roni Or is the General Manager and VP Product Development at Proficiency in Israel.
Roni manages all of Proficiency’s operations in Jerusalem, Israel, including the company’s product development organization.
Previously, Roni served as general manager of Jacada, Ltd., and vice president of product development for BackWeb Technologies. Earlier, in senior positions with Scitex Israel, he managed the systems division and led the division development of the Scitex workstation product line. 
Proficiency brings interoperability to the enterprise. Proficiency’s Collaboration Gateway allows companies to effectively develop and launch new products by providing critical design intelligence to all constituents in the PLM continuum, including marketing, engineering, manufacturing, and purchasing, in an immediately useable format, regardless of the original system. It leads OEMs and suppliers to significantly shorten design cycles, decrease time-to-market, and lower design costs.