Aliza Peleg is Managing Director of SAP Labs U.S. In this role, Aliza is responsible for the strategy and operations of the Lab. In addition to Labs U.S., Aliza?s role includes positioning the SAP Global Development Network as a significant competitive advantage of the company. Aliza joined SAP in March 2001 after SAP acquired TopTier Software, where she was General Manager of TopTier Israel for five years. Prior to joining TopTier, Aliza was Director of Business Development at Scitex Corporation in Israel and Marketing Manager at Apple Computer. Aliza began her professional career in Development, and grew into a variety of leadership positions in both Marketing & Product Management. In the second half of her career, Aliza held several senior management positions in Business Development and Operations.
Headquartered in Palo Alto, California, SAP Labs U.S. is the first SAP Lab established outside of Germany. The mission of SAP Labs U.S. is to leverage the many valuable assets within Silicon Valley and the expansive U.S. market in order to drive innovation, strategic partnering, and field support/customer success. The group creates dynamic partnerships that foster collective innovation. builds communities at multiple levels by participating in local business, academic, and social relationships.